Founder
Jaiah Kamara, Founder
Helping Retail Media leaders make sense of the AI era with clarity and practical, real-wold insights
Meet the founder
I’ve spent the last decade building measurement, analytics, and client-facing capabilities inside Retail Media, including leadership roles at Best Buy Ads focused on full-funnel performance, insight delivery, and scalable operating models.
I’m currently completing an executive leadership program in AI strategy and systems thinking through MIT xPRO, focused on how organizations redesign decision systems and ways of working in the AI era — work that directly informs how I guide leaders through clarity, governance, and AI-ready transformation.
Why I built Signal to Summit
Retail Media is entering a new era — shaped by rising expectations across insight, measurement, creative, and operations. Advertisers want deeper understanding. Measurement needs more speed and credibility. Creative demands are scaling faster than workflows can support. And AI is raising the bar for what teams are expected to deliver.
These are structural imperatives, and they can’t be met with yesterday’s ways of working.
Signal to Summit exists to guide leaders through this transition with clarity, structure, and human-centered leadership — making the path to AI-enabled performance clear, achievable, and grounded in how teams really work.
If this sounds like the moment your team is navigating, lets talk.
Our Phylosophy
People are the multiplier
AI only delivers value when humans understand, trust and adopt it.
Ways of working determine outcomes.
Technology cannot succeed if workflows and decision systems remain unchanged.
Clarity accelerates progress.
Teams move faster when the path is simple, structured and communciated with percision.
How We Work
Systems Thinking & Ways-of-Working Architecture
We diagnose how work truly gets done across people, process, data, tools, and governance — then design AI-ready ways of working that scale.
Clarity & Narrative Precision
We translate complexity into simple, actionable guidance leaders can trust and teams can follow.
Human-Centered, Responsible AI Adoption
We ensure AI elevates people — strengthening capability, judgment, and confidence.
Practical, Actionable Solutions
Everything we recommend must work inside real-world constraints. No theory for theory’s sake.
