Guidance for Retail Media in the AI Era.

RETAIL MEDIA PRESSURES

Insight

Advertisers want deeper understanding, not surface-level metrics.

Measurement

Full-funnel expectations and complexities are growing faster than teams can support.

Creative

Creative needs are multiplying, but workflows haven’t kept pace.

AI

AI is raising the bar for speed, quality, and insight — instantly.

Alignment

Disconnected teams make slow decisions in a market that won’t wait.

WHO WE SERVE

Clarity for both sides of the Retail Media ecosystem.

Retail & Commerce Media

Navigating rising expectations across insight, measurment, creative and operations.

Enabelment Platforms

Supporting customers who need readines and alignment.

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SUMMIT SIGNALS

Published Guidance for the AI Era of Retail Media

Forces shaping Retail Media

Illustration of a hammer and a chisel with blue handles surrounding a rectangular blackboard.

AI-powered platforms molding expectations

Person holding a vase with a black and white striped pattern, illuminated and creating concentric circles on a surface.

Practical guidance for AI ways of working

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If you’re navigating this shift, let’s talk.

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